15 AI tools you should use for SEO

In the construction industry, having a solid online presence is vital for attracting clients and standing out in your market. Search Engine Optimisation (SEO) can help you achieve this, and leveraging AI tools can significantly enhance your efforts.

Here’s a comprehensive guide to essential AI tools that can streamline your SEO tasks, improve your website’s performance, and drive more business traffic.

1. Alli AI: Streamlining On-Page SEO

Alli AI is an innovative tool that simplifies on-page SEO. It works seamlessly with any content management system (CMS), automating essential tasks like fixing missing image alt text and optimising site speed.

Providing a step-by-step guide for optimising your site can save you countless hours. While using its recommendations judiciously is beneficial, automating technical tasks can help construction companies focus on their core services.

2. RankIQ: Content Optimisation Made Easy

RankIQ is a powerful content optimiser tailored to help businesses enhance their blog performance. It analyses various factors and offers suggestions for optimal word counts, relevant keywords, and topics to cover.

For construction companies, using RankIQ can help you craft articles that resonate with your audience and improve search engine rankings. Its title recommendation feature can also help create impactful headlines that attract clicks.

3. Surfer SEO: Comprehensive Content Guidelines

Surfer SEO is a leading tool for content creators. It provides detailed content guidelines based on keyword research. With features that suggest keywords, headers, and even NLP (Natural Language Processing) insights, this tool is perfect for construction companies aiming to create comprehensive and relevant content.

Surfer’s auto-optimisation feature can enhance existing posts, ensuring your content remains fresh and competitive.

4. NeuralText: AI-Powered Content Creation

To improve content quality, NeuralText offers keyword clustering and SERP (Search Engine Results Page) analysis. This tool enhances content creation by providing suggestions for word counts and scores, making it easier for construction companies to generate impactful articles.

Its AI writing assistant can streamline your writing process, ensuring clarity and engagement in your blog posts.

5. MarketMuse: Content Strategy Development

MarketMuse is an essential tool for constructing a robust content strategy. It helps users create templates, conduct research, and outline content effectively.

By identifying gaps in content, MarketMuse enables construction companies to address missing topics that could engage potential clients. Furthermore, its writing improvement features can enhance the overall quality of your articles.

6. Pictory: Video Content Creation

Video content is increasingly popular, and Pictory makes it easy to create engaging videos without prior editing experience.

This tool transforms blog posts or scripts into short, shareable video clips. For construction companies, this means you can showcase your projects and services visually, dynamically engaging your audience.

7. Canva: Graphic Design Simplified

Canva remains a go-to for graphic design and is now enhanced with AI features. This tool allows construction companies to create professional-looking visuals and marketing materials.

From social media posts to infographics, Canvas Magic Write and Magic Edit features can help you produce high-quality content that reflects your brand identity and appeals to your audience.

8. Jasper: AI Copilot for Content

Jasper is another powerful tool that acts as an AI copilot for content creation. It allows construction companies to maintain a consistent brand voice while writing and optimising copy.

With features that help repurpose content and create social media captions, Jasper is invaluable for businesses looking to streamline their marketing efforts.

9. Diib: SEO Automation

Diib provides insights by diving deep into your analytics to identify growth opportunities. It can highlight key issues and offer actionable insights for improving your SEO strategy.

Diib can be particularly helpful for smaller construction companies in monitoring performance and implementing necessary changes to boost online visibility.

10. Semrush: Comprehensive SEO Suite

Semrush offers a wide range of tools, including AI-powered content generation and SEO analysis features. Its ContentShake AI can generate content ideas based on trending topics in your industry.

For construction companies, this means you can create timely and relevant content that captures the attention of your target audience.

11. WordLift: Semantic Analysis for Content Enhancement

WordLift adds structured data to your site, helping search engines understand your content better. This tool also assists in creating more engaging content by analysing semantic relationships.

For construction businesses, this means enhanced visibility in search results, making it easier for potential clients to find you.

12. ChatGPT: Versatile Content Generator

ChatGPT is a versatile AI tool that can generate ideas, outlines, and even full blog posts. Its ability to assist in creating engaging content can be invaluable for construction companies looking to enhance their online presence.

However, remember to fact-check its output to ensure accuracy and relevance.

13. Topically: Understanding Your Audience

Topically, it helps you analyse search intent and better understand your audience. By providing insights into what your audience is searching for, this tool allows construction companies to tailor their content strategy to effectively meet client needs.

14. People Asked: Audience Insights

People Asked is an AI-powered tool that helps identify the questions your audience is asking online. By tapping into this resource, construction companies can create content that addresses client concerns, ultimately improving engagement and trust.

15. FormStory: Improving User Experience

FormStory monitors and stores form submissions, helping construction companies avoid lost leads. By analysing form performance, you can optimise user experience on your website, ensuring potential clients can quickly contact you.

Final Thoughts

Incorporating AI tools into your SEO strategy can significantly enhance online visibility and engagement.

By utilising these technologies, construction companies can streamline their marketing efforts, optimise their content, and attract more clients.

Consider exploring these tools to see which ones best fit your business needs and help you achieve your marketing goals.