IMA partnered with Creative Purpose to manage and elevate paid media performance across major accounts, including Liverpool Football Club. The focus wasn’t just on running campaigns, but on delivering consistent, high-level performance across multiple channels, audiences, and objectives.
For Liverpool FC, the challenge was clear. Increase visibility globally, drive ticket and hospitality sales, grow LFCTV subscriptions, and ensure academy places were filled. Multiple goals, across different audiences, all requiring precision and control.
We developed a data-driven paid media strategy focused on identifying the audiences, search behaviours and customer journeys that delivered the greatest commercial value.
Through audience analysis, campaign planning, keyword research and performance forecasting, we built a multi-channel strategy designed to maximise return on advertising spend while supporting a wide range of commercial objectives.
We planned, launched and managed campaigns across Google Ads, Microsoft Ads, YouTube and the Google Display Network, with every channel performing a specific role within the wider customer journey.
Campaign structures, bidding strategies, audience targeting, ad creative and landing page alignment were continually refined to improve efficiency, increase engagement and maximise conversions across each platform.
Using detailed performance reporting and user behaviour analysis, we continuously optimised campaigns through keyword refinement, audience segmentation, bid adjustments, A/B testing and budget reallocation.
This ongoing optimisation enabled us to reduce acquisition costs, improve conversion rates and increase the volume of high value actions across multiple campaign objectives, including ticket sales, hospitality bookings, LFCTV subscriptions and paid YouTube memberships.
Rather than delivering isolated campaigns, we created a scalable paid media framework capable of supporting both short-term commercial goals and long-term growth.
By continually analysing performance data and refining strategy, we developed a sustainable acquisition model that consistently increased revenue, strengthened return on investment and delivered measurable improvements across every key performance indicator.
