Video4Business – A Website That Works as Hard as They Do

We partnered with Video4Business to design and build a high-performing website that promotes their video production services while also launching an integrated eCommerce store for EDIUS software sales. Fully optimised for SEO, the new site brings together two sides of the business in one streamlined, easy-to-use platform.

The challenge

Video4Business had a unique need — a website that could effectively promote their video production services while also acting as an eCommerce hub for EDIUS video editing software. Their old site lacked clarity, structure, and modern functionality, which made it difficult for visitors to understand their offering or complete a purchase.

They needed a complete rebuild: a clean, professional design, strong messaging, improved site architecture, and full SEO optimisation to drive relevant traffic — all while supporting a smooth, secure eCommerce experience.

A Dual-Focused Website

We approached the project with clarity and conversion in mind. The new website was carefully structured to serve two key audiences:

Video Production Clients – A clean, professional services section highlights the team’s video expertise, previous work, and client testimonials. We created dedicated service pages to improve search performance and make it easy for businesses to understand how Video4Business can support them.

EDIUS Software Customers – For customers looking to buy EDIUS software, we built a dedicated eCommerce section with detailed product pages, clear CTAs, and a friction-free checkout process. Everything is optimised for performance, speed, and ease of use — whether someone’s making a quick purchase or browsing features.

SEO

From the start, SEO played a key role in the website strategy. We carried out keyword research to identify terms related to video production, corporate video services, and EDIUS software. Each page was written and structured with search intent in mind, including optimised metadata, headers, internal linking, and schema markup.

The result is a website that not only looks professional but is designed to rank well and bring in highly relevant traffic — helping Video4Business reach both service clients and software customers organically.

The Result

The new website has given Video4Business a clear, confident online presence. Visitors can quickly understand what they do, navigate easily between services and software, and take action — whether that’s getting in touch or making a purchase. The backend is easy to manage, and the performance is built to scale with the business.

Video4Business now has a digital platform that reflects the quality of their work — while actively supporting lead generation and eCommerce growth.

Want to find out how we can generate more sales and leads online?

We work with ambitious businesses looking to elevate their brand and reach new customers to build sustainable and reliable leads and sales.

We would love to schedule a discovery call to discuss your challenges and goals and how we can help you achieve them.

0330 043 9779

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