Cookie Policy
Last updated: 7th October 2025
This Cookie Policy explains how Creative Purpose Agency Ltd (“we”, “us”, “our”) uses cookies and similar tracking technologies on creative-purpose.agency (the “Website”).
By continuing to use our Website, you consent to the use of cookies as described in this policy, unless you choose to disable them (see Section 4 below).
1. What are cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, as well as to provide information to the site owners.
Cookies can be “session” cookies (which expire when you close your browser) or “persistent” cookies (which remain stored until they expire or are deleted).
Other similar technologies such as pixels, web beacons, and local storage may also be used — we refer to all of these collectively as “cookies”.
2. Why we use cookies
We use cookies for the following purposes:
Essential / Strictly Necessary Cookies – to ensure the site functions correctly (for example, navigation, form submissions, and security).
Performance & Analytics Cookies – to analyse how visitors use our site and to improve usability and content.
Functionality / Preference Cookies – to remember your settings or preferences and provide a more personalised experience.
Marketing & Advertising Cookies – to deliver relevant advertising, measure campaign effectiveness, and understand visitor interactions across marketing channels.
Third-party Cookies – to enable tools and services provided by trusted third parties such as Google, HubSpot, LinkedIn, and Meta.
3. Which cookies we use
We use both first-party and third-party cookies to support website functionality, analyse performance, and help deliver relevant marketing. The table below outlines the main cookies we use and their purposes.
| Cookie Type | Purpose | Provider / Example | Typical Duration |
|---|---|---|---|
| Essential / Strictly Necessary | Enable core site functions such as navigation, security, and form submissions. Without these, the website cannot function properly. | Creative Purpose Agency | Session or persistent |
| Performance / Analytics | Collect information about how visitors use our website — such as which pages are most visited — to help us improve performance. | Google Analytics, Google Tag Manager | Persistent (up to 2 years) |
| Functionality / Preferences | Store user settings and preferences to create a smoother browsing experience. | Creative Purpose Agency | Persistent |
| Marketing / Advertising | Deliver relevant ads, track conversions, and measure the effectiveness of our campaigns across different platforms. | Facebook (Meta Pixel), LinkedIn Insight Tag, HubSpot Tracking Code, Google Ads | Persistent (varies by provider, typically 30 days–1 year) |
| Third-party Integrations | Enable analytics, advertising, and CRM tools that help us understand and improve user experience. | HubSpot, LinkedIn, Google, Meta (Facebook/Instagram) | Varies by provider |
These cookies help us measure the success of our marketing activity, track website performance, and optimise your experience. We do not collect any personal information unless you voluntarily provide it (e.g. through a contact form).
4. Your choices and control over cookies
You can control and manage cookies in several ways:
Cookie banner or settings – You can accept or reject non-essential cookies via our cookie consent banner (if displayed).
Browser settings – Most browsers allow you to block or delete cookies. You can usually find these options in “Settings” → “Privacy” → “Cookies.”
Withdrawing consent – You may withdraw your consent at any time by changing your browser settings or clearing your cookies.
Third-party opt-outs – You can opt out of tracking by some third parties directly:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Meta (Facebook): https://www.facebook.com/ads/preferences
Please note that blocking or deleting cookies may affect how our Website functions.
5. Third-party cookies and external links
Our Website may include links to other websites or embedded content from third parties (e.g. videos, ads, or social posts). These third parties may use cookies of their own.
We have no control over these cookies. Please refer to the respective third-party cookie policies for more information about their use of data.
6. How long we retain cookie data
The duration for which a cookie remains on your device varies depending on its purpose. Session cookies are deleted when you close your browser, while persistent cookies may remain for months or years unless you delete them manually.
Data collected through analytics or advertising cookies may be retained in aggregated, anonymised form for longer periods in line with our data retention policy.
7. Updates to this Cookie Policy
We may update this policy from time to time to reflect changes in our use of cookies, or for other operational, legal, or regulatory reasons. Any changes will appear on this page with a revised “Last updated” date.
We encourage you to check this page periodically for updates.
8. Contact us
If you have any questions or concerns about our use of cookies, please contact us at:
Creative Purpose Agency Ltd
Building 2, Guildford Business Park Road,
Guildford, GU2 8XG
Email: hello@creative-purpose.agency
Phone: 0330 043 9779