Starting a digital marketing partnership should feel strategic, transparent, and purposeful from day one. We follow a proven 90-day roadmap that builds the right foundations, identifies your most valuable opportunities, and starts generating measurable growth through SEO and PPC.
Every phase is designed around you, your goals, your audience, and your market. Ensuring that everything we do connects directly to business outcomes, not vanity metrics.
Here’s exactly what happens in your first 90 days with us.
The first week is all about preparation and clarity — making sure every tool, platform, and permission is set up correctly so we can deliver results efficiently from day one. This stage ensures tracking, reporting, and campaign management all run smoothly, giving us reliable data and you complete transparency.
With everything connected and ready to go, you’ll have full visibility into how your marketing performs and which actions are driving results. It also saves time and stress — no chasing logins or troubleshooting setups — just a clean, well-organised foundation that allows your marketing to start strong.
At the end of this week, you’ll have a fully organised foundation for your digital marketing activity.
You’ll know exactly which systems are in place, how performance will be monitored, and that all the tools and access needed for successful campaign execution are ready.
This ensures a smooth start to your marketing journey with no administrative roadblocks.
The first two weeks set the foundation for everything that follows. This is where we dig deep, not just into your website and data, but into the DNA of your business.
Understanding your goals, audience, and competitive space is what allows us to build a digital marketing strategy that performs in the real world, not just on paper.
We call this stage the Digital Discovery; a comprehensive, cross-channel exploration of your current marketing ecosystem. Every recommendation that comes later is driven by what we uncover here.
Understanding what makes your business unique, who your customers are, how they buy, and where they engage online.
Identifying who else is competing for attention, what’s working for them, and where the real opportunities lie.
Reviewing your website structure, keyword strategy, on-page optimisation, backlinks, and content performance to spot quick wins and long-term growth areas.
Analysing your current Google Ads setup (if you have one), identifying wasted spend, missed keyword opportunities, and areas where automation or audience targeting can improve efficiency.
Testing your website’s user experience from a customer’s perspective. We look at navigation, layout, conversion flow, and mobile responsiveness to understand what helps — and what hinders — conversion.
Reviewing site speed, Core Web Vitals, tracking accuracy, and other technical metrics that directly influence SEO and paid media performance.
Ensuring your tone of voice, visuals, and messaging are consistent across all channels, so your brand presents confidently and clearly.
Assessing how well your existing data setup captures performance insights, ensuring we start from a place of accuracy.
Digital success comes from clarity, knowing who you’re targeting, what they care about, and how they interact with your brand.
This stage builds the insight we need to craft a joined-up SEO and PPC strategy that performs from the start.
You’ll know exactly where your business stands in the digital landscape — what’s driving results, what’s holding you back, and how to move forward with focus and confidence.
Every campaign, keyword, and creative choice we make is guided by evidence and data, not assumptions.
That means smarter spend and faster wins.
We tailor our digital strategy around your business objectives, whether that’s more leads, higher-value enquiries, or greater brand visibility, ensuring every action contributes directly to growth.
Once we understand your current landscape, we move into action — fixing the fundamentals and launching your first campaigns.
This stage focuses on tightening technical SEO, improving user experience, and running initial PPC activity to quickly gather meaningful data.
By the end of this stage, your digital marketing ecosystem will be optimised and ready to deliver results.
Your website will be faster, more user-friendly, and structured for conversions, while initial SEO improvements will start improving visibility in search engines. PPC campaigns will be live, set up to reach the right audience efficiently, and your tracking will capture every lead, click, and conversion accurately.
For you, this means peace of mind: early wins are already being realised, and you have confidence that your budget is being invested wisely.
The work done here provides a strong, scalable foundation, ensuring that every future campaign, test, and content piece builds on a system designed to maximise results.
The first week is all about preparation and clarity — making sure every tool, platform, and permission is set up correctly so we can deliver results efficiently from day one.
This stage ensures tracking, reporting, and campaign management all run smoothly, giving us reliable data and you complete transparency.
With everything connected and ready to go, you’ll have full visibility into how your marketing performs and which actions are driving results.
It also saves time and stress — no chasing logins or troubleshooting setups — just a clean, well-organised foundation that allows your marketing to start strong.
After this stage, you’ll have a live, optimised marketing engine that is actively driving results and constantly learning from real user data. SEO content improvements will be generating more qualified traffic, PPC campaigns will be reaching the right people with higher efficiency, and early conversion rate optimisation will improve the user journey across your site.
For you, this means clarity on what is working and why, so you can make decisions based on evidence, not guesswork. You’ll also start to see measurable growth in leads, enquiries, or sales, and understand where to invest for maximum return. Essentially, this stage transforms insights into action, ensuring your marketing continues to improve and scale.
Now we shift from tactical optimisation to strategic growth. The final stage focuses on scaling high-performing campaigns, deepening organic visibility, and setting a long-term strategy that turns consistent performance into sustained growth.
By the end of the first 90 days, your digital marketing system will be fully optimised, scalable, and set up for long-term success.
High-performing SEO content will continue to attract targeted traffic, PPC campaigns will be refined and expanded for maximum ROI, and conversion paths will be streamlined to convert more visitors into leads or sales.
For you, this means a marketing system that delivers consistent results and is flexible enough to evolve with your business. You’ll have confidence in the ongoing impact of your investment, a clear understanding of what drives your growth, and a strategic plan for the next quarter and beyond.
This stage embeds a repeatable, measurable process for sustained marketing success, giving you a tangible advantage in your market.
Every great partnership starts with a conversation.
There’s no hard sell, just an honest, strategic chat to see how we can help you build a more effective, sustainable sales pipeline through smart digital marketing.
If you would prefer to have a chat on the phone?
Call us on: 0330 043 9779
