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Discover the importance of anchor text in SEO, how it affects rankings and relevance, and ways to optimise it to boost visibility and grow organic traffic.

When I and other search engine optimisation experts talk about ranking well in the organic search results, we usually mean snagging a top position in Google’s listings. Similarly, when I write about optimising websites according to today’s SEO best practices, I’m usually referencing techniques that have been demonstrated to work with Google’s search algorithms.

Learn how the use of images in SEO can improve rankings, increase visibility, and help your business generate leads and grow online with better optimisation.