Our process
How we help your with your digital strategy
01
Getting to know you
Before we dive into data or marketing channels, we take the time to understand your business inside and out. What are your short and long-term goals? Who are your customers? Where do you want to grow? This discovery session is all about building a clear picture of what success looks like for you—whether that’s more qualified leads, better brand visibility, or a more efficient sales process. We’ll also discuss your current challenges, pain points, and any internal processes that could shape the direction of your digital strategy.
This conversation sets the tone for everything that follows. It’s not about ticking boxes—it’s about building a foundation for a strategy that genuinely fits your business.
02
Full Digital Check-up
Once we know where you want to go, we take a close look at where you are now. Our digital audit covers every angle of your online presence—from your website and marketing performance to your sales funnel and analytics setup. We assess how well your current activity is driving traffic, converting leads, and supporting your wider business goals.
We’ll also examine the technical health of your website, looking at factors like site speed, mobile responsiveness, SEO performance, and user experience. Whether it’s a slow-loading homepage, clunky navigation, or gaps in your conversion journey, we’ll identify the key areas that need attention. This step is about spotting the friction points and missed opportunities that could be holding you back.
03
Understanding Your Audience
Next, we dig into how your ideal customers behave online. What do they search for? Which platforms do they use? What kind of messaging and content actually gets their attention? We use a combination of data analysis, keyword research, and market trends to paint a clear picture of your audience’s decision-making journey.
We go beyond surface-level stats to understand the motivations behind their behaviour. Whether they’re comparing services, looking for reassurance through reviews, or ready to buy—knowing these moments helps us meet them with the right message at the right time. This insight is essential for building campaigns and content that actually move the needle.
04
Building the Plan
With insights in hand, we start shaping a tailored digital strategy designed to deliver consistent, measurable results. This isn’t a cookie-cutter approach—we use the research, audit findings, and your business goals to create a roadmap that covers the channels, tactics, and messaging needed to generate leads and drive growth.
Depending on what makes the most sense for your business, your strategy might include SEO to boost visibility, paid ads to drive targeted traffic, email automation to nurture leads, or a complete website refresh to improve conversions. Every recommendation we make is rooted in evidence and aligned with your goals, giving you a clear direction and confidence in the plan ahead.
05
Making it happen
Once the strategy’s approved, we roll up our sleeves and bring it to life. Our team gets to work across every channel—from launching and managing ad campaigns to improving your website’s performance and creating content that speaks directly to your audience.
But it doesn’t stop at launch. We continuously monitor results, test different approaches, and refine campaigns based on what’s working best. That means you’re not just getting a plan—you’re getting ongoing support that adapts as your business grows. The goal is simple: deliver a steady flow of high-quality leads and keep your marketing working harder for you, month after month.