"Creative Purpose delivered a rebrand that truly reflects who we are. The process was thoughtful, strategic, and the end result feels perfectly aligned with our vision."
- James H., Director at Atlas Homes
Atlas Homes approached us to refresh their brand identity and better reflect their evolution as a modern, design-led property developer. The goal was to move away from generic housing visuals and instead create a brand that communicates quality, trust, and a genuine sense of place.
Market Research & Insight
We began with in-depth market research, analysing competitors, audience perceptions, and buyer motivations within the property sector. This insight shaped the direction of the rebrand — ensuring the new identity would stand out while still feeling credible and familiar to homebuyers.
Brand Strategy & Positioning
We helped Atlas Homes define what makes them different — building not just homes, but communities rooted in craftsmanship and care. This strategic foundation guided every creative decision that followed.
Visual Identity Refresh
A complete rebrand covering logo design, colour palette, typography, and visual tone. The new identity balances sophistication with approachability — designed to work seamlessly across signage, print, and digital channels.
Brand Guidelines & Rollout
Delivered a clear set of brand guidelines and templates to ensure consistency across all future marketing materials and developments.
"Creative Purpose delivered a rebrand that truly reflects who we are. The process was thoughtful, strategic, and the end result feels perfectly aligned with our vision."
- James H., Director at Atlas Homes
Every great partnership starts with a conversation.
There’s no hard sell, just an honest, strategic chat to see how we can help you build a more effective, sustainable sales pipeline through smart digital marketing.
If you would prefer to have a chat on the phone?
Call us on:0330 043 9779