22% year on year growth from Google Ads, display & programmatic marketing.

IMA Agency chose Creative Purpose as their trusted partner to manage Google, Microsoft, and display ad campaigns for their clients — including Liverpool FC — recognising our proven ability to deliver exceptional results and world-class campaign performance.

Increase in LFCTV sales
15 %
Decrease in CPA
20 %
Conversion rates from Ads
5 %
Increase in YouTube sign ups
42 %

The challenge

Liverpool Football Club needed to increase its online presence and market share via a strategic PPC.

 

LFC wanted to generate ticket sales for preseason games internationally, sell hospitably packages at their Anfield stadium, increase online LFCTV subscriptions, and ensure all academy places were fully booked for the summer.

Paid Media

Liverpool Football Club needed to increase its online presence and market share via a strategic PPC.

 

LFC wanted to generate ticket sales for preseason games internationally, sell hospitality packages at their Anfield stadium, increase online LFCTV subscriptions, and ensure all academy places were fully booked for the summer.

We implemented a highly targeted Google Ads strategy across the UK. Using behavioural science as the foundation of the campaigns, we have been able to maximise the budgets in the areas most likely to see the best return on investment for Liverpool FC.

 

Throughout the lifecycle of the campaigns, we have gained user-based insights that have allowed us to focus on the specific touch points that generate the most conversions. This has ensured we pushed audiences to these via our paid media campaign.

 

Additionally, we used Google Ads to increase subscriptions to Liverpool FC’s YouTube channel, focusing on paid subscriptions. By targeting relevant audiences and leveraging engaging video content, we successfully drove a significant increase in YouTube channel subscriptions, further enhancing LFC’s digital footprint.

“Creative Purpose have been incredible partners. Their strategic, data-led approach has delivered outstanding results for our clients, including Liverpool FC.”

– IMA Agency

Book your discovery call.

Every great partnership starts with a conversation. 

 

 There’s no hard sell, just an honest, strategic chat to see how we can help you build a more effective, sustainable sales pipeline through smart digital marketing.

 

If you would prefer to have a chat on the phone?

 

Call us on: 0330 043 9779

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