An integrated marketing strategy that has seen Garolla shake up its marketplace.

Garolla is a market leader in the manufacturing and installation of electric garage doors. With decades of experience delivering the highest quality products, their British-made, bespoke doors are installed across the UK, Ireland and France.

They wanted to increase their visibility and generate new leads through their website in these markets. Their previous agency’s approach had led to high costs and low conversions.

Yearly growth

480 %

Conversion rates from Google Ads

20 %

Decrease in cost per lead

40 %

Growth from organic search

130 %

The challenge

Our paid, creative and SEO teams collaborated to create an integrated strategy to generate sustainable website enquiries that would evolve as the business grows.

Garolla wanted to increase its visibility and generate new leads through its website in these markets. Their previous agency’s approach had led to high costs and low conversions.

Our objective was to create a digital strategy to get SEO and PPC working in perfect harmony to achieve their goals and maximise their budget.

As Garolla expanded its business offering into France, it required a new website, brand and bespoke garage door builder to allow visitors to visualise their new garage door online.

Paid Media

We implemented a highly targeted Google Ads strategy across the UK, Ireland and France. Using behavioural science as the foundation of the campaigns, we have been able to maximise the budgets in the areas most likely to see the best return on investment for Garolla.

Throughout the lifecycle of the campaigns, we have gained user-based insights that have allowed us to focus on the specific touch points that generate the most conversions. This has ensured we pushed audiences to these via our paid media campaign.

SEO

Our approach to the SEO campaigns included extensive keyword research and the creation and optimisation of new and existing website landing pages, which provided rock-solid foundations for the ongoing SEO campaigns.

We created and implemented a systematic link building and content marketing campaign to get their websites crawled and ranked by the search engines for the most competitive terms in their industry.

Garage Door Visualiser

We developed a bespoke website and garage door builder for their French market that allows users to select various options, styles and extras to visualise their garage door.

We continually evaluate the customer journey by leveraging human insights to behavioural data to optimise the path to conversion. We adapt landing pages, on-page assets and marketing campaigns to ensure each visitor is funnelled towards a conversion