Leveraging paid search, SEO and branding to elevate the Green Homes brand and reach new customers.

Green Homes is a leading company that specialises in developing houses in the most sustainable ways possible.

They wanted to increase their market share and visibility and generate new leads through their websites in the UK, the US, and Australia.

Yearly growth from paid search

150 %
Conversion rates from Google Ads
10 %
Decrease in cost per lead
30 %
Growth from organic search
450 %

The challenge

Green Homes is a leading company that specialises in developing houses in the most sustainable ways possible. They wanted to increase their market share and visibility and generate new leads across the UK, US, and Australia.

As part of their new business strategy, Green Homes was looking for a digital marketing agency to partner with and elevate their business. They needed market analysis and a digital marketing campaign to generate sustainable leads.

Paid Media

We implemented a highly targeted Google Ads strategy for Green Homes across the UK, US, and Australia.

Through comprehensive digital discovery as the foundation of the campaigns, we have maximised the budgets by targeting audiences both demographically and geographically that are most likely to convert. This strategic approach has produced the best return on investment for Green Homes.

By leveraging data-driven insights and advanced targeting techniques, we were able to reach potential customers at the right time and place. Our campaigns focused on high-intent keywords and tailored ad creatives that resonated with the target audience, leading to increased click-through rates and conversions.

Additionally, we continuously monitored and optimised the campaigns to ensure peak performance. This included adjusting bids, refining audience segments, and A/B testing ad variations to identify the most effective strategies.

The results have been outstanding, with significant increases in website traffic, lead generation, and sales. Our targeted Google Ads strategy has not only boosted Green Homes’ online presence but also solidified their market position in the home improvement sector across multiple regions.

SEO

Our approach to the SEO campaigns for Green Homes included extensive keyword research and the creation and optimisation of new and existing website landing pages. This provided rock-solid foundations for the ongoing SEO campaigns.

We developed and continue to execute a content marketing strategy by creating genuine content that captures the interest of their target audience. By focusing on high-quality, relevant content, we have significantly improved Green Homes’ organic search rankings, driving more traffic to their website.

We have enhanced the website’s visibility on search engines through meticulous on-page and off-page SEO techniques, including backlink building and technical SEO improvements. This has resulted in increased organic traffic, higher engagement rates, and more conversions.

Our SEO efforts have not only strengthened Green Homes’ online presence but also significantly improved their market position, positioning them as a trusted authority in the home improvement sector. Continuous optimisation and strategic adjustments have ensured sustained growth and a competitive edge in the market, reassuring our stakeholders about our competitiveness.

director

Simon Wilson

Partnering with Creative Purpose has been a game-changer for Green Homes.

We couldn’t be more pleased with the results and highly recommend Creative Purpose to any business looking to elevate their digital marketing efforts. Their professionalism, creativity, and commitment to outstanding results are unmatched.

Interested in how we can help you generate more sales and leads?

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