Increase in LFCTV sales year on year
Liverpool Football Club needed to increase its online presence and market share via a strategic PPC.
LFC wanted to generate ticket sales for preseason games internationally, sell hospitably packages at their Anfield stadium, increase online LFCTV subscriptions, and ensure all academy places were fully booked for the summer.
Liverpool Football Club needed to increase its online presence and market share via a strategic PPC.
LFC wanted to generate ticket sales for preseason games internationally, sell hospitality packages at their Anfield stadium, increase online LFCTV subscriptions, and ensure all academy places were fully booked for the summer.
We implemented a highly targeted Google Ads strategy across the UK. Using behavioural science as the foundation of the campaigns, we have been able to maximise the budgets in the areas most likely to see the best return on investment for Liverpool FC.
Throughout the lifecycle of the campaigns, we have gained user-based insights that have allowed us to focus on the specific touch points that generate the most conversions. This has ensured we pushed audiences to these via our paid media campaign.
Additionally, we used Google Ads to increase subscriptions to Liverpool FC’s YouTube channel, focusing on paid subscriptions. By targeting relevant audiences and leveraging engaging video content, we successfully drove a significant increase in YouTube channel subscriptions, further enhancing LFC’s digital footprint.
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