Linkbuilding and Digital PR Agency

Maximise the organic search potential of your website with our expert digital PR and link-building SEO services, designed to boost your online visibility, enhance your domain authority, and drive targeted traffic to your site.

digital marketing that's seen GRK smash all revenue targets.

Integrated marketing that has seen Garolla shake up its marketplace.

Drive organic growth with our digital PR and link building.

Links are vital in an SEO strategy designed to maximise search visibility. In today’s search environment, Google values high-quality links over a large quantity of them.

That’s why, unlike the traditional approach of focusing solely on link building, we engage your audience with genuine content that captures their interest.

This creates content people want to read, share, and link to—a perfect content marketing and link-building strategy.

Why Digital PR and linkbuilding is important

Link building and digital PR are essential for improving your website’s authority, visibility, and performance in search results. When other reputable websites link to yours, it sends a strong signal to search engines like Google that your content is trustworthy and valuable. This can directly improve your rankings for key search terms, helping more people discover your business online.

But it’s not just about rankings — effective link building also drives high-quality referral traffic from audiences already engaged in your niche. When your content is featured on relevant blogs, online publications, or news sites, you’re reaching people who are more likely to be interested in what you offer.

Digital PR takes this even further by creating and promoting content that earns media coverage and editorial backlinks. This not only boosts your SEO performance but also raises brand awareness, builds credibility, and positions your business as a trusted voice in your industry.

By combining link building with digital PR, you’re not just climbing the search results — you’re building a stronger, more visible brand that attracts the right audience and supports long-term organic growth.

Our process

Our digital PR and LInkbuilding process

01 Understanding Your Brand & Goals

Before we start any outreach or content creation, we take time to understand your business, audience, and goals. Are you looking to build brand awareness, improve rankings, or drive traffic from specific sectors? This discovery session helps shape a clear direction for your link building and digital PR strategy—rooted in outcomes that matter to you.

We’ll also explore your current visibility, content assets, and any PR or marketing activity that could influence our approach. It’s the foundation for everything that follows.

02 Backlink Profile & Competitor Analysis

Next, we analyse your existing backlink profile and benchmark it against your top competitors. We identify what’s working, what’s missing, and where opportunities lie—from gaps in authority to underutilised content.

We also review your website’s technical readiness to ensure you’re set up for success—think crawlability, content structure, and internal linking. This step ensures we’re building links to a site that search engines can properly read, understand, and reward.

03 Audience & Media Research

Armed with insights, we build a tailored digital PR and link-building strategy. This includes defining outreach angles, content types (such as data-led stories, expert insights, or reactive PR), and the sites we’ll target.

We then create compelling content designed to earn attention and backlinks—from press releases and guest articles to original campaigns that spark conversation. Every piece is crafted with both SEO value and shareability in mind.

04 Outreach & Relationship Building

With content ready, we launch a targeted outreach campaign. Using a mix of media lists, journalist contacts, and backlink analysis, we pitch your stories to the right people—those most likely to cover and link to your content.

Our approach focuses on building long-term relationships with trusted, high-authority websites. That means more than just securing one-off links—we’re helping build your reputation and visibility over time.

05 Tracking, Reporting & Refinement

We don’t stop once the links land. We track coverage, monitor rankings, and measure the impact of every campaign. From improved domain authority to increased organic traffic, we show you exactly how digital PR and link building are helping your business grow.

Using these insights, we refine our approach, test new angles, and keep your strategy evolving. The result? Sustainable organic growth backed by real, measurable outcomes.

Why Choose Creative Purpose as your SEO partner?

Creative Purpose drives measurable results with tailored SEO link-building strategies.

We focus on building high-quality backlinks from authoritative and relevant domains to boost your website’s visibility. By deeply understanding your business, goals, and market, we craft a bespoke link-building approach that targets the most valuable opportunities.

Through strategic outreach and relationship-building with trusted sources, we secure impactful backlinks that enhance organic search rankings and attract the right audience to your site.

SEO Focused on Long-Term Growth.

We help you build a clear, results-driven digital strategy designed to grow your business online. Whether you want to increase brand visibility, generate qualified leads, or improve customer engagement, our approach is tailored to your goals.

From search engine optimisation (SEO) and website design to paid digital advertising, we focus on what works. Every strategy we create is built to deliver real results—more traffic, more leads, and more sales.

With a strong digital foundation in place, we’ll support your growth with a long-term plan that puts your business in front of the right audience.

Our Other SEO Services

We’ll help you build a reliable, sustainable sales pipeline and drive long-term growth through a clear and concise 12 – 24 month marketing strategy.

Technical SEO

We create highly targeted ads across Google, Microsoft, and leading social platforms to attract high-quality traffic to your business.

Technical SEO forms the backbone of any high-performing website. Without it, even the most engaging content can go unnoticed.

We conduct detailed audits to identify hidden issues that may be hindering your site’s potential. This includes improving your site’s speed and mobile usability, fixing crawl errors, and ensuring your website structure is optimised for search engines.

From schema markup to XML sitemaps and site hierarchy, we handle the behind-the-scenes elements that help Google and other search engines better understand, index, and rank your content.

With a solid technical foundation in place, the rest of your SEO efforts become significantly more effective.

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On-page SEO

On-page SEO is about ensuring that every element on your website is optimised to attract, engage, and convert your ideal audience.

We analyse the structure and content of your key pages to ensure they align with your target keywords while maintaining a strong user experience. This includes improving title tags, meta descriptions, headers, and internal linking, as well as ensuring your content is relevant, easy to read, and optimised for mobile devices.

We also focus on performance improvements, such as page speed and accessibility, which contribute to higher rankings and improved user satisfaction.

Every tweak and update is designed to enhance visibility while making your website genuinely valuable for the people who visit it.

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Local SEO

Local SEO is essential for businesses that rely on regional visibility, from service providers to high street shops.

We help your business appear in local search results, map listings, and “near me” queries by optimising your Google Business Profile, building consistent local citations, and developing locally targeted content.

Our approach is designed to generate quick returns, especially for small and medium-sized businesses looking to attract more foot traffic, calls, and enquiries from nearby customers.

We focus on the tactics that drive local relevance and trust, helping you stand out in your area and grow your customer base through targeted local search visibility.

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Copywriting & Optimisation

Strong SEO copywriting strikes a balance between creativity and performance.

We write content that resonates with your audience while also meeting the criteria search engines look for. Whether you need landing pages, product descriptions, or service page content, we ensure every word is working to drive leads and sales.

Our team combines keyword research, tone of voice development, and conversion-focused writing to create pages that not only rank well but also feel human and authentic.

Good copy keeps people engaged, answers their questions, and nudges them towards taking action, without sounding forced or salesy.

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SEO Audits

A comprehensive SEO audit provides a comprehensive picture of your website’s performance and identifies areas for improvement.

We break our audits down into clear sections—technical, content, backlinks, and competitive landscape—so you can understand exactly what’s working and what needs attention.

Whether you’re looking for a one-off audit to pinpoint issues or a full strategic review as part of an ongoing campaign, we tailor our findings to deliver the biggest impact.

Each recommendation is prioritised to maximise return on investment and help you make informed decisions based on real data.

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