Garolla already had a strong position in the market, with a high-quality product and a growing presence across the UK, Ireland and France. But their marketing wasn’t delivering at the level it should. Costs were high, conversion rates were low, and activity wasn’t translating into consistent, scalable growth.
There was effort.
But it wasn’t building momentum.
We began with an in-depth discovery phase, analysing customer behaviour, search demand, competitor activity, website performance and advertising data to understand where Garolla was losing opportunities and where the greatest potential for growth existed.
These insights formed the foundation of a connected digital marketing strategy, aligning every channel around increasing high quality enquiries and maximising return on investment.
To improve the customer journey, we enhanced the website experience with a strong focus on usability and conversion.
This included optimising user journeys, improving landing pages and developing a bespoke garage door visualiser for the French market, allowing customers to personalise products before making an enquiry and increasing confidence throughout the buying process.
We restructured and optimised Garolla’s Google Ads account, refining campaign structure, keyword targeting, audience segmentation, bidding strategies and landing page alignment to improve lead quality while reducing acquisition costs.
Alongside this, we developed and implemented a comprehensive SEO strategy, including technical optimisation, keyword research, content planning, on-page improvements and authority building to strengthen organic visibility across multiple regions.
Performance was continually monitored and refined using real user behaviour, campaign data and conversion insights.
By continuously testing, analysing and improving every aspect of the digital ecosystem, we delivered higher conversion rates, significantly lower cost per lead, stronger organic visibility and a scalable marketing strategy that continues to drive sustainable growth across multiple markets.
