IMA partnered with Creative Purpose to manage and elevate paid media performance across major accounts, including Liverpool Football Club. The focus wasn’t just on running campaigns, but on delivering consistent, high-level performance across multiple channels, audiences, and objectives.
For Liverpool FC, the challenge was clear. Increase visibility globally, drive ticket and hospitality sales, grow LFCTV subscriptions, and ensure academy places were filled. Multiple goals, across different audiences, all requiring precision and control.
We started by identifying where performance was truly driven. Which audiences convert, what influences their decisions, and where the highest-value opportunities exist.
This allowed us to direct budget with intent, focusing spend where it would have the greatest impact, rather than spreading it too thin. Every campaign was built around real user behaviour, not assumptions.
Campaigns were developed across Google, Microsoft, display, and YouTube, all aligned around the same performance objectives. Each channel played a defined role, working together to capture demand, guide users through the journey, and drive conversion.
Continuous insight from user behaviour allowed us to refine targeting, messaging, and spend allocation over time. This meant performance wasn’t static, it improved as more data was gathered, strengthening results across every area of the campaign.
From driving international ticket sales and hospitality bookings to increasing LFCTV subscriptions and paid YouTube sign-ups, every element was built to deliver measurable outcomes.
Performance improved across every key area. Cost per acquisition reduced, conversion rates increased, and revenue-generating actions became more consistent.
More importantly, campaigns moved beyond short-term activity and became a reliable driver of growth, delivering sustained performance and strengthening results year on year.
Conversion rate from Ads
Decrease in the cost per conversion
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