Technical SEO for construction and home improvement companies.

Maximise the organic search potential of your website with technical SEO

We are a conversion focused SEO agency.

Optimising the technical elements of your website is crucial for improving its overall health and organic search visibility.

Without the essential components of technical SEO, even the most meticulously planned content, SEO, and link-building strategies may struggle to deliver results.

A robust technical SEO strategy, paired with effective on-page and off-page SEO efforts, will help you ascend the search rankings.

Creative Purpose, based in West Sussex, is passionate about technical SEO. We offer an extensive range of search engine optimisation services to ensure you achieve a solid return on investment from your bespoke SEO campaigns.

As an integrated conversion agency, we are dedicated to delivering a strong return on investment for your business through technical SEO work that aligns with your business goals.

Why is technical SEO important?

Ensuring that your website’s technical elements are optimised is crucial for maximising its performance and visibility in search engine results, helping you stay competitive within your industry. 

Search engines favour websites with strong technical foundations, such as fast loading times and mobile optimisation, resulting in higher rankings.

Technical SEO guarantees that search engine crawlers can efficiently and effectively navigate and understand your site. Without this clarity, even the most outstanding content may go unnoticed.

Page speed optimisation

The speed at which your website loads impacts not only your search engine rankings but also your customers’ overall experience.

We minimise load times by fine-tuning the technical elements significantly influencing page speed. This ensures that potential customers can access your products or services without delays that might cause them to leave your site.

Our SEO specialists perform in-depth site speed audits and offer tailored optimisation recommendations to enhance your website’s performance and user satisfaction.

Site architecture

The organisation of your website plays a vital role in user experience and search engine interaction. A straightforward and intuitive site structure simplifies search engines’ indexing process, helping them comprehend your site’s layout.

This structure also significantly impacts how long visitors remain on your site.

Our technical optimisation specialists can assist by redesigning or creating an optimal site architecture, ensuring it is easy for users and search engine crawlers to navigate.

Technical SEO Audits.

We regularly conduct thorough technical SEO audits to ensure your website follows SEO best practices.

Our comprehensive audits examine various aspects, such as site accessibility, Google Search Console and indexing issues, and keyword relevance and usage.

We also review proper keyword mapping, page optimisation, image optimisation, and structured data. Additionally, we focus on metadata enhancement, content quality, media file sizes, and duplication issues.

Our audits also cover canonical tags, redirects, page speed improvements, mobile responsiveness, and schema markup.

See the results for yourself

As an agency, we love working collaboratively, sharing knowledge, and building long-lasting relationships with our clients, team and partners.

Looking for help with technical SEO?

Ready to elevate your brand and attract new customers?

We’re the experts in SEO marketing for the construction and home improvement industry, generating sustainable and reliable leads and sales.

Book your discovery call today to discuss your challenges and goals and how we can help you achieve them.

Alternatively, you can:

Our SEO services.

Technical SEO

Technical SEO is the foundation of a successful strategy. We conduct thorough audits to identify and fix performance issues, optimise site structure, improve load times, and ensure search engine crawlers can easily navigate and index your site.

Local SEO

We love working with businesses that want to grow their brand exposure through search marketing through local SEO. Our team delivers quick ROI for small businesses, creating self-funding local SEO strategies and increasing revenues online.

Digital PR & link building

Unlike the traditional approach of focusing solely on link building, we engage your audience with genuine content that captures their interest. This creates content people want to read, share, and link to—a perfect content marketing and link-building strategy.

SEO Audits

We conduct in-depth technical SEO, content, toxic link, and link strategy audits as part of our SEO service, prioritising each section for the quickest ROI. Our SEO specialists can also perform one-off audits to identify your website’s pain points and necessary actions.

Copywriting & optimisation

We’re well-versed in creating commercial and service page content that works. We craft persuasive, engaging text that increases sales and leads. Combining creativity with strategy, our copywriting services elevate your marketing and deliver tangible results.

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We love sharing our knowledge and what we’ve been doing to better the construction industry.