Local SEO for construction and home imporvement companies.

Maximise the organic search potential of your website with our local SEO services.

Attract more local customers

Creative Purpose helps construction and home improvement companies generate more sales and leads through comprehensive local SEO strategies.

By focusing on local content creation and optimisation, Google My Business management, local keyword research, local SEO audits, local digital PR and link building, and CRO analysis, we ensure your business ranks higher in local searches.

Our tailored approach enhances your local visibility, attracts more targeted traffic, and converts visitors into customers, ultimately driving growth and success for your business.

Google My Business

Optimising your Google My Business (GMB) profile is essential for local SEO.

A well-managed GMB profile ensures that your business appears in local search results and on Google Maps, making it easier for potential customers to find you.

We help construction and home improvement companies set up, verify, and optimise their GMB profiles. This includes updating business information, adding photos, managing reviews, and posting regular updates.

An optimised GMB profile enhances your local visibility, attracts more local customers, and ultimately boosts sales and leads.

Local keyword research

Local keyword research is fundamental to targeting the right audience in your area.

We ensure your website appears in relevant local search results by identifying and using keywords that local customers search for.

Creative Purpose conducts thorough local keyword research to find terms that align with your business offerings and the search intent of your local audience.

Incorporating these keywords into your website’s content, meta tags, and headers enhances your local SEO, driving more targeted traffic and increasing the likelihood of generating sales and leads.

Local content creation and optimisation

Local content creation and optimisation are crucial for ensuring your business resonates with the local audience and ranks higher in local search results.

By crafting content that speaks directly to the needs and interests of your local community, we help construction and home improvement companies establish a strong local presence.

Our team ensures that your content is relevant and optimised with local keywords, making it easy for search engines to identify and rank your site for local searches.

This approach not only enhances your visibility but also drives more local traffic, leading to increased sales and leads.

Local SEO audits

Local SEO audits are essential for identifying areas of improvement and ensuring your website is fully optimised for local searches.

Creative Purpose performs comprehensive local SEO audits for construction and home improvement companies, examining local keyword usage, on-page optimisation, local backlinks, and GMB profile performance.

These audits help us pinpoint weaknesses and opportunities, allowing us to implement effective strategies that improve your local search rankings and drive more local traffic, ultimately increasing sales and leads.

CRO analysis

Conversion Rate Optimisation (CRO) analysis is crucial for maximising the effectiveness of your website in turning visitors into customers.

At Creative Purpose, we conduct detailed CRO analyses to identify barriers to conversion and implement strategies to improve user experience, making it easier for visitors to take desired actions.

This means more enquiries, bookings, and sales for construction and home improvement companies.

By optimising your website for conversions, we help you get the most out of your local traffic, driving more leads and increasing sales.

See the results for yourself

As an agency, we love working collaboratively, sharing knowledge, and building long-lasting relationships with our clients, team and partners.

Want to get more local customers?

Ready to elevate your brand and attract new customers?

We’re the experts in SEO marketing for the construction and home improvement industry, generating sustainable and reliable leads and sales.

Book your discovery call today to discuss your challenges and goals and how we can help you achieve them.

0330 043 9779

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Our SEO services.

Technical SEO

Technical SEO is the foundation of a successful strategy. We conduct thorough audits to identify and fix performance issues, optimise site structure, improve load times, and ensure search engine crawlers can easily navigate and index your site.

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On-page SEO

Our website optimisation services ensure your site is fully optimised for search engines and users. We conduct thorough audits to identify and fix performance issues, improve site speed, mobile responsiveness, and overall user experience.

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Local SEO

We love working with businesses that want to grow their brand exposure through search marketing through local SEO. Our team delivers quick ROI for small businesses, creating self-funding local SEO strategies and increasing revenues online.

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Digital PR & link building

Unlike the traditional approach of focusing solely on link building, we engage your audience with genuine content that captures their interest. This creates content people want to read, share, and link to—a perfect content marketing and link-building strategy.

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SEO Audits

We conduct in-depth technical SEO, content, toxic link, and link strategy audits as part of our SEO service, prioritising each section for the quickest ROI. Our SEO specialists can also perform one-off audits to identify your website’s pain points and necessary actions.

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Copywriting & optimisation

We’re well-versed in creating commercial and service page content that works. We craft persuasive, engaging text that increases sales and leads. Combining creativity with strategy, our copywriting services elevate your marketing and deliver tangible results.

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Latest news, insights and all things Creative Purpose.

We love sharing our knowledge and what we’ve been doing to better the construction industry.

Local SEO for construction and home imporvement companies.

Attract more local customers

Google My Business

Local keyword research

Local content creation and optimisation

Local SEO audits

CRO analysis