Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Google Ads

Google Ads isn’t just about spending money on clicks — it’s about reaching the right audience, driving conversions, and maximising ROI.

y crafting targeted campaigns, optimising bids, and refining ad copy, we help your business connect with prospects who are ready to take action.

Google Ads agency, Guildford, Surrey.

Making every click count with paid search campaigns.

Google Ads should deliver more than clicks — they should generate leads, enquiries, and measurable business growth.

Many businesses run campaigns but struggle to see a return on their investment because ads aren’t targeted correctly, messaging isn’t persuasive, or landing pages aren’t optimised for conversion.

We help you change that. By understanding your business, audience, and buyer intent, we create Google Ads campaigns that reach the right people at the right time.

Every campaign is designed to maximise conversions, drive high-quality leads, and ensure your ad spend is working as hard as possible.

Search ads

Reach prospects actively searching for your services or products.

By combining intent-based keywords, persuasive ad copy, and optimised landing pages, search ads ensure your business appears in front of people most likely to convert. For eCommerce, this includes shopping-intent queries, while for services, we target problem-solving searches that generate qualified leads.

Optimised targeting and messaging make every click count, driving enquiries, demo requests, or purchases.

Shopping ads

Showcase your products with images, prices, and availability directly in Google search results.

For eCommerce businesses, Shopping Ads attract high-intent shoppers who are ready to purchase. We optimise your product feed, titles, descriptions, and visuals to ensure maximum visibility and drive measurable sales.

Display & retargeting ads

Keep your brand in front of potential buyers and leads.

Dynamic banners and personalised retargeting campaigns recapture visitors who have shown interest but haven’t converted. These campaigns reduce drop-offs, build brand awareness, and guide users back to complete purchases or submit enquiries.

Performance Max & automated campaigns

Harness automation to reach audiences across Google’s channels.

Performance Max campaigns leverage machine learning to optimise bidding, targeting, and creative across search, display, YouTube, and Gmail. For both lead generation and eCommerce, this ensures ads reach users most likely to convert, maximising ROI and driving measurable results.

Turning underperforming ads into measurable results.

Why businesses come to us for Google Ads.

Clients come to us because their existing Google Ads campaigns aren’t producing the results they need.

They may get clicks and impressions, but too few of those interactions turn into enquiries or sales. Poor targeting, unclear messaging, or inefficient bidding strategies often limit the effectiveness of campaigns.

They want a Google Ads strategy that works with their business goals, attracts the right audience, and consistently generates leads.

By analysing performance, refining targeting, and optimising every element of the campaign, we help businesses maximise ROI and see real growth from their paid search.

Our approach to Google Ads that makes your marketing budget work harder for you.

Discovery & insights

We start by reviewing your business goals, current campaigns, analytics, and audience behaviour to identify opportunities and challenges.

Audience & market research

We analyse target customers, competitor activity, and search trends to ensure your campaigns reach the right people with the right message.

Campaign planning & setup

From keyword selection to ad groups, bidding, and shopping feed optimisation, we create campaigns tailored to your goals — generating leads for service businesses or sales for eCommerce.

Ad copy & landing page optimisation

We craft persuasive ad copy and optimise landing pages to convert clicks into measurable actions. Clear calls-to-action and user-friendly designs guide visitors seamlessly to complete enquiries or purchases.

Continuous optimisation & testing

Google Ads campaigns are refined over time. We test variations, adjust bids, and optimise targeting to improve performance, lower cost per acquisition, and maximise ROI.

Ongoing monitoring & refinement

Transparent reporting allows you to track traffic, leads, sales, and overall ROI. We use this data to inform strategy adjustments and ensure campaigns continually deliver results.

On average, our clients see a 160% increase in sales in the first three months.

We turn paid search into measurable growth.

Why companies trust us with Google Ads.

Clients choose to work with us because we don’t just launch ads — we create campaigns that deliver measurable results.

From keyword research and ad creation to landing page optimisation and ongoing monitoring, every step is focused on driving high-quality leads.

We continually track performance, test variations, and adjust strategies to ensure campaigns improve over time. The result is predictable, consistent lead generation and a better return on ad spend.

With our approach, Google Ads stop being a guessing game and become a reliable driver of business growth.

Liverpool FC
22% year on year growth from Google Ads, display & programmatic marketing.
Garolla Garage Doors
163% year on year growth with an integrated marketing strategy that has seen Garolla shake up its marketplace.
GRK Architecture
466% annual growth with an integrated digital marketing strategy that's seen GRK Architecture smash all revenue targets.
Aesthetic Shift
A bespoke website that's seen Aesthetic Shift shake up the luxury architectural marketplace.
Lemon Lumba
Driving £715k in lead value in less than 6 months with SEO, paid search, and a custom-built website.
Zahrada
Elevating Zahrada's digital presence as they prepare for the next phase of growth.

FAQ’s

Everything you need to know about Google Ads.

What are Google Ads?

Google Ads is an online advertising platform that allows businesses to display ads on Google search results and partner sites. You only pay when someone clicks your ad, making it a highly targeted way to reach potential customers.

Why should I invest in Google Ads?

Google Ads gives your business immediate visibility to people actively searching for your products or services. It’s measurable, flexible, and can generate leads, sales, and traffic quickly compared to organic methods.

How does Google Ads differ from SEO?

SEO focuses on organic rankings over time, while Google Ads delivers instant visibility through paid placements. Both work together — SEO builds long-term authority, while Google Ads drives immediate traffic and conversions.

What does Google Ads management include?

Management typically includes keyword research, campaign setup, ad creation, landing page optimisation, bid management, audience targeting, monitoring, reporting, and ongoing optimisation.

How long before I see results from Google Ads?

Results can be immediate, especially in terms of traffic and clicks. However, optimisation and refinement over time are essential to improve ROI, conversion rates, and overall campaign performance.

Do I need a dedicated budget for Google Ads?

Yes. Google Ads operates on a pay-per-click model, so you need a budget to bid on keywords. Our team ensures your budget is allocated efficiently to maximise conversions and ROI.

Can you manage Google Ads for any business?

Yes. We work with businesses of all sizes and industries, creating campaigns tailored to your audience, goals, and budget to drive measurable results.

How often should my Google Ads campaigns be reviewed?

Regular review and optimisation are essential. We monitor campaigns continuously and make adjustments to improve targeting, performance, and ROI.