Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

eCommerce PPC that drives sales and boosts your ROAS

Your ecommerce store deserves more than just traffic, it needs high-intent customers who are ready to make a purchase.

eCcommerce PPC is all about getting your products in front of the right people at the right time. We create ads that attract qualified shoppers, optimise your bidding strategies for maximum returns, and ensure your campaigns deliver profitable results, not just clicks.

eCommerce PPC agency, Guildford, Surrey.

Paid campaigns that drive real growth for online stores.

Running ads for your eCommerce store shouldn’t feel like throwing money into the void. Many businesses invest in paid campaigns but see little return because their ads aren’t reaching the right audience or aren’t optimised to drive sales.

Without the right strategy, targeting, and conversion-focused setup, clicks can come and go without generating meaningful revenue.

We help change that. By understanding your products, your audience, and how shoppers move through your site, we design eCommerce PPC campaigns that attract the right people at the right time, guide them toward purchase, and maximise return on your ad spend.

Every element of the campaign is focused on creating measurable results and driving sustainable growth.

Google shopping ads

Showcase your products with high-quality images, prices, availability, and customer reviews directly in Google search results.

These ads put your products in front of high-intent shoppers actively searching for what you sell, making it easier for potential customers to compare options and make immediate purchase decisions.

With optimised feeds, product titles, and descriptions, Google Shopping Ads drive qualified traffic, increase visibility for your catalogue, and generate measurable sales growth for your eCommerce store.

Social media ads

Connect with your audience on platforms like Facebook, Instagram, TikTok, and Pinterest through highly visual, targeted campaigns.

Retarget users who have visited your store or abandoned carts, launch new product lines, or build brand awareness with engaging creative formats.

Social media ads allow you to reach both warm and cold audiences with precise targeting, custom messaging, and interactive content, helping to increase conversions, build loyalty, and create repeat buyers for your online store.

Display & retargeting ads

Keep your products top-of-mind for potential buyers using display networks and retargeting campaigns.

Dynamic banners and personalised ads automatically showcase the products users viewed or left in their cart, enticing them back to complete their purchase.

These campaigns strengthen brand recognition, reduce abandoned carts, and guide users along the buying journey, ensuring your eCommerce store maximises every opportunity to convert interested visitors into paying customers.

Performance Max & automated campaigns

Leverage Google’s machine learning and automation to run campaigns across multiple channels, including search, display, YouTube, and Gmail.

Performance Max campaigns automatically identify and target audiences most likely to convert, optimising bids, placements, and creative in real time.

For eCommerce businesses, this means your campaigns reach shoppers at every stage of the journey — from discovery to purchase — driving higher return on ad spend (ROAS) and maximising overall sales with minimal manual management.

Turning clicks into measurable eCommerce results.

Why clients come to us for eCommerce PPC.

Clients usually come to us because something isn’t quite working. They’ve invested in marketing before, but the results feel unclear, inconsistent or underwhelming.

Leads are unpredictable, messaging feels muddled, and it’s hard to see what’s actually driving growth. What they want isn’t more noise or another set of tactics, but clarity and direction.

We help them understand what’s holding their marketing back, simplify what’s become overly complicated, and put a clear plan in place that supports real business goals. The result is marketing that feels calmer, more focused, and far more effective.

Our approach to eCommerce PPC.

Discovery & insights

We start by auditing your ecommerce store, analysing key metrics like traffic sources, conversion rates, and customer demographics to understand where your current PPC strategy stands and identify areas for improvement.

Audience & market research

By understanding your ideal customer and studying your competitors, we tailor your PPC campaigns to target the most relevant audience segments. We track search intent, user behaviour, and competitor activity to craft ads that stand out and capture attention.

Planning & campaign setup

From Google Shopping Ads to remarketing strategies, we plan every campaign carefully. We set clear objectives, identify target audiences, and optimise your product listings and keywords to drive highly relevant traffic.

Ad copy and landing page optimisation

We refine your ad copy to make it as compelling as possible, while also ensuring your landing pages are optimised for conversion. With clear CTAs, persuasive content, and a seamless user experience, we guide visitors smoothly down the purchase path.

Continuous optimisation & A/B testing

PPC is an ongoing process of refinement. We continually test ad variations, optimise bidding strategies, and adjust targeting to improve performance and ensure maximum return on investment (ROAS).

Analytics & reporting

We provide transparent reporting on the performance of your campaigns, highlighting key metrics like sales, conversions, and ROI. With this data, we can adjust strategies in real-time to ensure your campaigns are always improving.

On average, our clients see a 160% increase in sales in the first three months.

Helping eCommerce brands get more from PPC.

Why online stores turn to us for paid advertising.

Clients come to us because their current campaigns aren’t generating the sales they need.

Ad spend can feel like it’s going out the window if audiences aren’t targeted correctly, messaging isn’t persuasive, or the customer journey isn’t optimised. Many eCommerce businesses struggle to convert interest into purchases and see inconsistent results.

They want campaigns that consistently generate sales, reach the right buyers, and make ad spend work harder for their business. That’s exactly what we deliver.

Liverpool FC
22% year on year growth from Google Ads, display & programmatic marketing.
Garolla Garage Doors
163% year on year growth with an integrated marketing strategy that has seen Garolla shake up its marketplace.
GRK Architecture
466% annual growth with an integrated digital marketing strategy that's seen GRK Architecture smash all revenue targets.
Aesthetic Shift
A bespoke website that's seen Aesthetic Shift shake up the luxury architectural marketplace.
Lemon Lumba
Driving £715k in lead value in less than 6 months with SEO, paid search, and a custom-built website.
Zahrada
Elevating Zahrada's digital presence as they prepare for the next phase of growth.

FAQ’s

Everything you need to know about eCommerce PPC.

What is eCommerce PPC advertising?

It’s paid advertising focused on promoting products, increasing visibility, and driving sales for online stores.

Which platforms work best for eCommerce PPC?

Google Ads (Search & Shopping), Microsoft Ads, and programmatic networks are the most effective for targeting high-intent shoppers.

When can I expect to see results?

Traffic can appear immediately, while conversions and revenue grow as campaigns are optimised.

How does dynamic retargeting work?

It shows personalised ads to visitors who have previously interacted with your site, highlighting the products they viewed to encourage purchase.

Do I need a large budget for PPC?

Budgets vary by competition and product range. We optimise spend to maximise ROI while minimising wasted investment.

Can Creative Purpose improve existing campaigns?

Yes, we audit and optimise current campaigns to improve targeting, creative, and performance.

How often should campaigns be reviewed?

Ongoing monitoring and optimisation are essential to maintain high performance and drive consistent sales.