Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Lead generation PPC that drives qualified enquiries

Your business deserves more than just clicks, it needs high-quality leads that convert.

Lead generation PPC is about reaching the right prospects at the right moment and guiding them toward taking action. We craft campaigns that attract qualified leads, optimise ad targeting and bidding strategies, and ensure every campaign delivers measurable results — not just traffic.

Lead generation PPC agency, Guildford, Surrey.

PPC campaigns that generate high-quality enquiries.

If your ads are getting impressions but not delivering enquiries, it can feel frustrating and expensive. We see it all the time. Businesses invest time and budget into paid advertising, but campaigns that target the wrong audience, use unclear messaging, or aren’t aligned with business goals often fail to deliver the leads you need.

It’s even harder when your website or systems aren’t set up to support the campaigns. Managing enquiries takes longer, potential leads drop off, and valuable opportunities quietly slip away.

That’s where we come in. We help you turn paid advertising into a reliable engine for generating high-quality enquiries. By understanding your business, your audience, and how people interact with your site, we create campaigns that reach the right prospects at the right time and guide them toward taking action.

Whether your goal is more enquiries, bookings, or consultations, we make sure your advertising works seamlessly with your marketing to drive predictable growth, not just activity.

Finding clarity in your marketing.

Why companies trust us with lead generation PPC marketing.

Clients come to us because their paid advertising isn’t delivering the leads they need. They’ve invested time and budget into campaigns, but results feel inconsistent, unclear, or underwhelming.

Leads can be unpredictable, messaging may be muddled, and it’s hard to know what’s actually driving growth.

What they want is clarity, direction, and campaigns that consistently generate high-quality enquiries. We help them understand what’s holding their marketing back, simplify complex campaigns, and put a clear plan in place that turns clicks into meaningful opportunities.

The result is PPC that feels focused, manageable, and far more effective — a reliable engine for filling the sales pipeline and supporting sustainable business growth.

Our approach to lead generation that makes PPC work harder for you.

Discovery & insights

We begin by analysing your current advertising efforts, reviewing lead sources, conversion rates, and audience behaviour to identify opportunities and gaps.

Audience & market analysis

Understanding your ideal customers and studying competitors allows us to target the right segments with compelling messaging and offers.

Campaign & strategy setup

We design campaigns across Google, Microsoft, and social platforms, selecting the most effective ad types, audiences, and bidding strategies for your goals.

Ad creative & landing page optimisation

We craft persuasive ad copy and design landing pages that encourage enquiries or sign-ups, ensuring a seamless path to conversion.

Continuous testing & optimisation

PPC is dynamic. We continually test ads, adjust targeting, and refine campaigns to maximise ROI, reduce cost per lead, and improve performance over time.

Ongoing detailed reporting & analyisis

Transparent reporting tracks leads, conversions, and cost per acquisition, providing actionable insights for ongoing campaign success.

On average, our clients see a 160% increase in sales in the first three months.

Your partner for lead generation PPC.

Why choose Creative Purpose for lead generation PPC.

We combine strategic planning, technical expertise, and creative execution to deliver PPC campaigns that produce measurable leads and sales. Every campaign is designed around your business goals, from audience targeting and ad creation to landing page optimisation and ongoing performance management.

By continually analysing data, testing creative, and refining campaigns, we ensure your PPC drives consistent growth, high-quality leads, and a strong return on ad spend. Our approach gives you confidence that every pound invested is working toward tangible business results.

Liverpool FC
22% year on year growth from Google Ads, display & programmatic marketing.
Garolla Garage Doors
163% year on year growth with an integrated marketing strategy that has seen Garolla shake up its marketplace.
GRK Architecture
466% annual growth with an integrated digital marketing strategy that's seen GRK Architecture smash all revenue targets.
Aesthetic Shift
A bespoke website that's seen Aesthetic Shift shake up the luxury architectural marketplace.
Lemon Lumba
Driving £715k in lead value in less than 6 months with SEO, paid search, and a custom-built website.
Zahrada
Elevating Zahrada's digital presence as they prepare for the next phase of growth.

FAQ’s

Everything you need to know about lead generation PPC.

What exactly is lead generation PPC?

It’s paid advertising designed specifically to generate enquiries, sign-ups, or other high-value actions, rather than just website traffic.

Which platforms work best for lead generation campaigns?

Google Ads, Microsoft Ads, and programmatic networks are the most effective for reaching high-intent prospects.

When will I start seeing results?

Traffic can appear immediately, while leads and measurable ROI improve as campaigns are optimised.

Do I need special landing pages for PPC?

Yes, optimised landing pages are crucial for turning clicks into qualified leads.

Can you improve campaigns we already have running?

Yes, we audit, restructure, and optimise existing campaigns to improve targeting, creative, and conversion rates.

How often should campaigns be reviewed and optimised?

Regular monitoring and continuous optimisation are key to sustaining high-quality lead flow and maximising ROI.

What businesses benefit most from lead generation PPC?

Any business seeking high-quality enquiries or sign-ups, including B2B companies, professional services, and high-value consumer services.