Privacy Policy
Privacy Policy
Last updated: October 2025
At Creative Purpose Agency, we are committed to protecting your privacy and handling your personal data transparently, securely, and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how Creative Purpose Agency collects, uses, stores, and protects your personal information when you use our website, contact us, or engage our services.
By using our website or providing your information to us, you agree to the terms of this Privacy Policy.
1. Who We Are
Registered business name: Creative Purpose Agency Ltd
Company number: 16377612
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Trading address: Building 2, Guildford Business Park Road, Guildford, GU2 8XG
Email: hello@creative-purpose.agency
Phone: 0330 043 9779
Website: creative-purpose.agency
For the purposes of UK GDPR, Creative Purpose Agency Ltd acts as the Data Controller for the personal information we collect and process.
2. Information We Collect
We may collect and process the following categories of personal information.
Information You Provide Directly
This includes information you voluntarily provide when you:
Submit a contact or enquiry form
Request a quote, proposal, or consultation
Communicate with us via email, phone, or social media
Engage us as a client, supplier, or partner
Subscribe to marketing communications
Download resources or complete forms on our website
This information may include:
Full name
Email address
Phone number
Company name
Job title
Billing information
Any other information you choose to provide
Information Collected Automatically
When you visit our website, certain technical and usage information may be collected automatically, including:
IP address
Browser type and version
Device information
Operating system
Referral source
Pages visited
Time spent on pages
Website interaction behaviour
Cookie and tracking data
Information from Third Parties
We may receive personal information from trusted third-party services and platforms, including:
HubSpot
Google Analytics
Google Ads
CRM, automation, and advertising platforms we use to operate our services
3. How We Use Your Information
We use personal data for legitimate business purposes, including to:
Respond to enquiries and provide requested information
Deliver our services and manage projects
Communicate with clients and suppliers
Provide proposals, contracts, invoices, and support
Improve our website and user experience
Analyse website performance and marketing effectiveness
Conduct internal reporting and business administration
Send marketing communications where permitted
Comply with legal, accounting, or regulatory obligations
Protect our legal rights and prevent misuse of our services
4. Lawful Bases for Processing
Under UK GDPR, we process personal data under one or more of the following lawful bases.
Contractual Necessity
Where processing is necessary to provide services you have requested or to fulfil contractual obligations.
Legitimate Interests
Where processing is necessary for our legitimate business interests, including service delivery, marketing, business development, website optimisation, and administration, provided those interests do not override your rights and freedoms.
Consent
Where you have explicitly consented to receive marketing communications or submit information voluntarily.
Legal Obligation
Where processing is necessary to comply with applicable laws, regulations, or legal proceedings.
5. Marketing Communications
If you opt in to receive marketing communications, we may occasionally contact you with:
Industry insights
Agency updates
Service information
Relevant marketing content
Invitations or announcements
You can unsubscribe or withdraw consent at any time by:
Clicking the unsubscribe link in emails
Contacting us at hello@creative-purpose.agency
We do not sell, rent, or trade personal information to third parties.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve functionality, analyse performance, and support marketing activity.
We may use:
Essential Cookies – Required for core website functionality.
Analytics Cookies – Used to understand website usage and performance through tools such as Google Analytics.
Marketing Cookies – Used to track advertising performance and improve relevance across platforms such as Google and LinkedIn.
You can manage or disable cookies through your browser settings.
For more information, please refer to our Cookie Policy.
7. Data Retention
We only retain personal data for as long as reasonably necessary for the purposes outlined in this policy, including:
Client and financial records: up to six (6) years for accounting and legal compliance.
Marketing data: until consent is withdrawn or you unsubscribe.
Enquiry data: for a reasonable period to manage communications and business development.
Website analytics data: retained in anonymised or aggregated form where possible.
When information is no longer required, it will be securely deleted or anonymised.
8. Sharing Your Information
We may share personal information with trusted third parties where necessary to operate our business and deliver services, including:
Hosting and IT providers
CRM and automation platforms
Email and communication providers
Payment processors and accountants
Advertising and analytics providers
Contractors, consultants, and freelancers working on client projects
All third parties are expected to process data securely, confidentially, and in compliance with applicable data protection laws.
We may also disclose information where required by law or to establish, exercise, or defend legal claims.
9. International Data Transfers
Some of our service providers may process or store data outside the United Kingdom.
Where international transfers occur, we ensure appropriate safeguards are in place, including:
UK-approved International Data Transfer Agreements (IDTAs)
Standard Contractual Clauses (SCCs)
Transfers to countries recognised as providing adequate protection.
10. Data Security
We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, disclosure, or alteration.
These measures may include:
Secure hosting infrastructure
Password-protected systems
Access controls and permissions
Encrypted communications where appropriate
Secure cloud storage
Internal security monitoring and procedures
While we take reasonable steps to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.
11. Your Rights
Under UK GDPR, you may have the following rights:
The right to access your personal data
The right to correct inaccurate or incomplete data
The right to request deletion of your personal data
The right to restrict processing
The right to object to certain processing activities
The right to data portability
The right to withdraw consent at any time
The right to object to direct marketing
To exercise any of your rights, please contact us at hello@creative-purpose.agency.
We may request proof of identity before processing requests.
12. Complaints
If you are unhappy with how we process your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
13. Third-Party Websites
Our website may contain links to external websites or services.
We are not responsible for the content, security, or privacy practices of third-party websites, and we encourage you to review their privacy policies separately.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Any updates will be published on this page with a revised “Last updated” date.
Your continued use of our website or services after changes are published constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
Creative Purpose Agency Ltd
128 City Road
London
United Kingdom
EC1V 2NX
Email: hello@creative-purpose.agency
Phone: 0330 043 9779
Website: creative-purpose.agency