Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

Unsure what’s holding your growth back?

Get your free digital marketing audit to unlock your potential.

  • Home /
  • Display & Retargeting Ads

Display & Retargeting Advertising

Keep your brand visible and bring potential customers back.

Display and remarketing ads allow you to reconnect with users who have already interacted with your website, products, or content, turning interest into action and maximising ROI.

Display and retargeting ads, Guildford, Surrey.

Turning repeat visibility into real enquiries.

Display and retargeting ads play a vital role in lead generation by keeping your business visible to potential customers as they browse online. Many people won’t enquire the first time they visit your website, which means valuable opportunities are often lost without a clear follow-up strategy.

We help you stay present at the right moments. By showing relevant ads to users who have already engaged with your brand, we help you build familiarity, reinforce trust, and guide prospects back when they are ready to take action. Every campaign is designed to support conversions, not just impressions.

Google Display ads

Reach your audience across millions of websites, apps, and videos.

We create visually compelling campaigns tailored to your brand and audience. Google Display Ads help build awareness, reinforce messaging, and re-engage previous site visitors, keeping your business top-of-mind while guiding them back toward action.

Remarketing ads

Reconnect with visitors who didn’t convert the first time.

Dynamic remarketing ads showcase the exact products, services, or pages a user viewed. By personalising creative and messaging based on prior behaviour, we encourage users to return and complete purchases or submit enquiries, maximising the value of your existing traffic.

Programmatic display ads

Deliver ads at scale across multiple networks with advanced targeting.

Programmatic campaigns allow us to target audiences based on behaviour, interests, location, and demographics. Combined with retargeting, these campaigns ensure your message reaches the right users, driving awareness, engagement, and conversions.

Retargeting Aacross channels

Bring prospects back across web, social, and video.

We coordinate retargeting campaigns across display networks, social platforms, and YouTube, creating consistent messaging that encourages return visits. Cross-channel retargeting maximises exposure and ensures potential customers remain engaged throughout their decision-making journey.

Helping businesses stay top of mind.

Why clients come to us for display and retargeting ads.

Clients come to us because they are losing potential leads along the way. Visitors arrive on their website, explore services, and then leave without enquiring. Without effective retargeting in place, those prospects disappear, often to competitors.

They want a way to re-engage interested users and guide them back at the right time. By building smart retargeting audiences and delivering relevant messaging, we help businesses recover lost opportunities and turn previous interest into enquiries and sales.

Our approach to display and retargeting marketing.

Discovery & insights

We start by analysing your website traffic, user behaviour, and previous campaign performance to identify opportunities for remarketing and display advertising.

Audience & market research

By segmenting visitors based on actions, demographics, and engagement, we ensure ads reach the right people with personalised messaging that encourages conversion.

Campaign planning & setup

We design targeted campaigns across display networks and social platforms, selecting optimal formats, placements, and creative types to engage audiences effectively.

Ad & creative optimisation

We produce dynamic, visually compelling ads tailored to user behaviour, testing variations to see which creatives and messages drive the best results.

Monitoring & refinement

Display and retargeting campaigns are constantly analysed and optimised. We adjust bids, placements, and messaging to maximise conversions and ROI.

Reporting & analytics

We provide transparent, actionable reporting on impressions, clicks, conversions, and ROI, ensuring your campaigns consistently perform and improve over time.

On average, our clients see a 160% increase in sales in the first three months.

Display and retargeting campaigns that deliver results.

Why businesses trust us with their display ads campaigns.

Clients choose to work with us because we approach display and retargeting with a clear focus on outcomes. Every campaign is carefully structured around user intent, behaviour, and position in the buying journey, ensuring ads feel relevant rather than intrusive.

We continually analyse performance, refresh creative, and refine audiences to improve results over time. The outcome is stronger brand recall, more efficient ad spend, and a steady flow of enquiries from audiences who are already familiar with your business.

Liverpool FC
22% year on year growth from Google Ads, display & programmatic marketing.
Garolla Garage Doors
163% year on year growth with an integrated marketing strategy that has seen Garolla shake up its marketplace.
GRK Architecture
466% annual growth with an integrated digital marketing strategy that's seen GRK Architecture smash all revenue targets.
Aesthetic Shift
A bespoke website that's seen Aesthetic Shift shake up the luxury architectural marketplace.
Lemon Lumba
Driving £715k in lead value in less than 6 months with SEO, paid search, and a custom-built website.
Zahrada
Elevating Zahrada's digital presence as they prepare for the next phase of growth.

FAQ’s

Everything you need to know about display & retargeting advertising.

What is display advertising?

Display advertising is the use of visual ads on websites, apps, and networks to increase brand awareness, capture attention, and drive traffic.

What is retargeting?

Retargeting campaigns specifically target users who have already visited your website or engaged with your brand, encouraging them to return and complete a desired action.

How does display differ from retargeting?

Display campaigns reach new audiences to generate awareness, while retargeting focuses on people who have already shown interest in your brand.

Which networks are used for display & retargeting?

We run campaigns on Google Display Network, programmatic platforms, and partner websites, delivering targeted ads across the web.

Do I need a dedicated budget?

Yes, display and retargeting campaigns operate on a paid model. We ensure every pound spent is optimised for maximum visibility and conversions.

Can Creative Purpose optimise existing campaigns?

Absolutely. We review your current setup, identify areas for improvement, and optimise targeting, creative, and bids for better results.

How frequently should campaigns be reviewed?

Regular monitoring is essential. We continuously adjust targeting, creative, and bids to maintain high performance and deliver measurable ROI.