We Buy Any Bike had a strong offer and clear demand in the market, but their digital presence wasn’t fully capturing it. The website wasn’t converting at the level it should, and paid media lacked the precision needed to consistently generate high-quality enquiries.
There was intent from users.
But too much of it was being lost.
We began by understanding how sellers behave. What triggers someone to sell their bike, how they search, and what gives them confidence to take the next step.
This shaped both the structure of the website and the direction of the campaigns, ensuring everything was aligned around capturing high-intent searches and turning them into enquiries.
A new website was designed to remove friction and create a clear, seamless journey from arrival through to valuation and enquiry. Messaging was simplified, navigation streamlined, and every step focused on making it as easy as possible for users to take action.
Alongside this, paid media was rebuilt to target the moments that matter most. Campaigns were structured around high-intent keywords, ensuring We Buy Any Bike appeared when users were actively looking to sell.
With both website and campaigns working together, performance became more consistent and far more efficient. Traffic was more relevant, conversion rates improved, and cost per lead reduced as the strategy evolved.
Insights from user behaviour fed directly back into both the website and campaigns, allowing continuous refinement and stronger results over time.
We Buy Any Bike now has a connected approach that captures demand and converts it into consistent, high-quality enquiries.
Instead of losing opportunities, the journey is clear, controlled, and built to perform, creating a reliable flow of sellers and a stronger foundation for growth.
Yearly growth
Conversion rate from PPC
Decrease in the cost per lead
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